Powerful Tools for Affecting Change: Personal and Social Identity
Abstract: Scrum Masters and Agile Coaches wear many hats, but one of the most important is that of the Change Artist. Understanding what people need in order to move through a change curve is critical to success, but often overlooked in the tool kit is the role of Identity. Our self-perception, both as individuals and within the context of a group, is foundational to our psychology, and can be leveraged to affect and nurture powerful, long-lasting change.
Bio: Julie Bright tried on many hats before settling into her current identity as an Agile Coach. In the past, she has worked in Purchasing, served as a childbirth doula, supported Government engineers designing military safety equipment, and even tried her hand at self-employment as a Personal Chef. In 2009, Julie joined Capital One as a Project Manager, but was bitten by the Agile Bug and never looked back. Passionate about any process which fosters healthy group dynamics, Julie is happiest when facilitating workshops, teaching Agile concepts through games, and co-creating professional environments where people can feel motivated, engaged, and empowered. Tickled to finally put her Psychology degree to good use, she is most interested in Social Psychology, particularly as it applies to Organizational Culture and Change. Julie is a Certified Scrum Master, and ICP certified in Facilitation and Agile Coaching (ICP-ATF, ICP-ACC).